Add Twitter Pixel for Twitter ads

Log into your Twitter Business profile through Twitter Analytics. Click the drop-down for "More" and select "Conversion Tracking". Copy your Pixel ID from the "Website Tag ID" Field. Please refer to Twitter guidelines for more details.

On average, Twitter users shop online 6.9x a month, while non-users shop online just 4.3x a month. And there's particularly good news for smaller businesses: Twitter reports that 60% of users purchase from an SMB. Beyond direct conversion, Twitter is a popular resource for customers along the purchasing funnel. Nearly half (49%) of female Twitter users say Twitter content has influenced their purchase decisions ---- while only 7% have made a purchase through Twitter. On the other hand, 17% of men reported in a BigCommerce survey that they'd purchased something directly from a Tweet in their timeline. The data speaks for itself: Twitter is prime real estate for brands wanting to increase conversion, revenue and social proof (e.g., customer reviews via social media). The advertising platform represents a wide variety of interests and demographics, and is particularly relevant for college-educated audiences under 50. Some 36% of Twitter users visit the site daily, with 22% saying they go on Twitter several times a day. Source